A farmer carrying harvested paddy beside a river at sunrise, hills and coconut palms behind

By farmers For farmers

About Us

A waterfall tumbling over mossy rocks in golden morning light

Our Purpose

To empower farmers and producers

We exist to give farmers and producers access to quality inputs, modern technology and fair markets — enhancing their livelihoods through collective strength, sustainable practices and value-added opportunities. Every decision we make is measured against one question: does it make members stronger, together?

Our story

Rithi's Upasana began as a grassroots effort among local farmers in the Kottarakkara region who wanted a better way to source inputs, adopt technology, and sell their produce on fair terms.

A tractor working a wide green field, seen from above

Our Story

Early members meeting outside the office

2015

Grassroots beginnings — local farmers and producers in the region come together around shared goals of better inputs, technology and market access.

Women members of the collective holding their awards at a ceremony

Members being honoured on stage at a community ceremony

2025

Formally incorporated as RITHI'S UPASANA PRODUCER COMPANY LTD. under the Companies Act, 2013 (CIN: U01500KL2025PTC096931), giving the collective a legal, member-owned structure.

Shelves of packed produce in the company's new store

Cutting the ribbon at the opening of the company's office

Farmer-shareholders seated at a members' meeting

Today

A growing base of farmer-shareholders accessing inputs, technology, markets and member deposit facilities.

Good to Know

What makes a Producer Company different

A Producer Company is a distinct corporate structure created under the Companies Act, 2013, built around the people it serves. It sits apart from the other institutions you may be comparing us with.

Member-Owned

Anyone aged 18–60 can join as a member and shareholder for ₹105 — there are no outside investors to answer to.

Companies Act Governed

Regulated under Chapter XXIA (Producer Companies) of the Companies Act, 2013, administered by the Ministry of Corporate Affairs and filed with the Registrar of Companies, Kerala.

One Member, One Vote

Governance follows the co-operative principle of equal voice, regardless of shareholding size.

We are a Farmer Producer Company, not a bank, NBFC, cooperative society or Nidhi company. Our member services, including deposit facilities, operate strictly within the framework applicable to Producer Companies under the Companies Act, 2013. See Products & Services for details.

Leadership

Guided by the members it serves

Dileepan K

Managing Director

Leads the Company's day-to-day operations and represents the Board in engagements with members, partners and regulators.

Prasannakumari Raghavan

Director

Serves on the Board of Directors, helping set the Company's direction and ensuring it stays accountable to its member-shareholders.

Governance & Legal Identity

Transparent by structure

As required for every registered company, our legal identity is a matter of public record with the Ministry of Corporate Affairs.

Legal Name: RITHI'S UPASANA PRODUCER COMPANY LTD.
CIN: U01500KL2025PTC096931
Entity Type: Producer Company, Companies Act 2013
Registered Office: Upasana Building, Chethadi Jn, Chengamanadu P.O, Kottarakkara, Kollam, Kerala – 691557
Managing Director: Dileepan K